Do You Need a CMS (Content Management System)?

A recent article on Sitepoint.com points to the fact that a lot of companies are moving their static websites to a "CMS" or a content management system so they can give users more content faster. But do you really need a CMS for your website? The short answer is yes. There are many benefits to having a content management system. They're not hard to set up and are fully customizable so that you can get the exact look and feel that you would like your site to have. There are very few reasons why a static website would better serve your company than a content managed site would.

What do you want your website to do? No matter what you want your website to do there's probably an open source content management system out there that can be customized to your needs. If you do have a content management system on your site, are you fully utilizing it? there are so many reasons why you should be updating the content on your site on a regular basis and consistently adding more to it.

Search engines will be able to find your site much quicker and you'll find your relevancy on the world wide web will increase dramatically if your website has fresh new content on a regular basis. If your site has a blog or a news feed, but is not updated on a regular basis, it can be an effective black eye for potential clients who might be considering you as a possible candidate for a project.

Social Media and all that Buz

The latest paradigm on the web certainly has been social media. But this whole thing with social media may be just beginning. And it's big. Really big. How do I know? I've observed that no matter how well your webpage is search engine optimized, if you don't have some sort of presence on Facebook or Twitter, your hurting yourself and your potential sales. As I explained in a different post, Twitter really has the potential to be as big as or bigger than Google as a place to gather information. I dare say that over the last couple months, I've clicked on more links as a result of something that was tweeted than I have through Google searches. The thing about social media that separates it from Google is that is is completely dynamic and is always changing, every minute. The ability to get customized content streaming to you has been something that people have been working on for a long time. RSS feeds and other news feeds have been working to perfect this and now Twitter seems to have finally "gotten it."